Food-related topics are often misrepresented in the media and subsequently have become the focus of heated debates.

The EU-funded project MAITRE, in cooperation with the University of Ljubljana, invites food and nutrition researchers from the above-mentioned institution and other nearby organisations to participate in a media training.

In a two-day hands-on workshop, participants will have the opportunity to learn how to increase the impact of their research through media, exercise interview techniques and TV statements, learn the do’s and don’ts, as well as they will get the inside knowledge of the print broadcast and online media.

The overall objective of the workshop is to transfer the knowledge and experience of journalists to researchers, in order for the scientific community to better communicate their findings and technical information to the general public.

The training will help researchers to express themselves in an eloquent and yet practical way when dealing with the media.

Ultimately, MAITRE seeks to tackle the science-media relationship and to contribute to a better understanding of food research.

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