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Communicating Food Science in Finland

11 March - 12 March 2013, Espoo (MAITRE)

Flag:fi

Scientists often may not sufficiently involve themselves in the communication process; whereas on the other hand, the media do not always give them the opportunity to do so.

Keeping that in mind, the EU-funded project MAITRE is organising a media training seminar at the premises of VTT Technical Research Centre of Finland in Espoo.

In a two-day hands-on seminar, participants will have the opportunity to learn how to increase the impact of their research through media, exercise interview techniques and TV statements, learn the do’s and don’ts, as well as they will get the inside knowledge of the print broadcast and online media.

The overall objective of the workshop is to transfer the knowledge and experience of journalists to researchers, in order for the scientific community to better communicate their findings and technical information to the general public.

The training will help researchers to express themselves in an eloquent and yet practical way when dealing with the media.

Ultimately, the MAITRE project aims to contribute to the promotion of food research knowledge in Europe.

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