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Communicating Food Science in Cork

14 April - 15 April 2013, Cork (MAITRE)

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Food-related topics become sometimes the focus of heated debates, as they are not always well represented in the media.

The EU-funded project MAITRE, in cooperation with the Teagasc - The Irish Agriculture and Food Development Authority, is organising a media training workshop aimed at researchers specialised in food science.

In a two-day hands-on workshop, participants will have the opportunity to learn how to increase the impact of their research through media, exercise interview techniques and TV statements, learn the do’s and don’ts, as well as they will get the inside knowledge of the print broadcast and online media.

The overall objective of the workshop is to transfer the knowledge and experience of journalists to researchers, in order for the scientific community to better communicate their findings and technical information to the public at large.

The training will help researchers to express themselves in an eloquent and yet practical way when dealing with the media.

Ultimately, MAITRE seeks to tackle the science-media relationship and to contribute to a better understanding of food research.

For further information, please visit www.maitreproject.eu or contact Cristina Romero at romero@ejc.net

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